If you want to convince your potential customers to purchase fashion items that you offer, it is important to create a killer fashion catalog. It can deliver outstanding results to you in the long run by receiving amazing results. However, you need to have a strong understanding of how to design a perfect fashion catalog or a lookbook as well. Here are 5 tips that will be able to help you with it.
Keep the design simple
You need to try your best to grab the attention of your audience towards visuals. That’s where you should keep the overall design simple as much as possible. One of the biggest mistakes that marketers do with catalog printing is that they go ahead and fill it with prices. You should never do this mistake under any circumstance. That’s because words and details that you include in the catalog will distract your audience. Hence, you need to make sure that you are not taking away the eyes from important details that are available in the catalog.
Take a look at the lifestyle
It is important to understand the exact reason why you are sending out a catalog instead of samples related to work that you do. You need to create interest among people who receive the catalog to purchase what you offer. That’s why it is extremely important for you to include lots of photos in the catalog. You should also make sure that all the photos you include are natural as much as possible. It is better to pay extra attention to detail, even the pose of the model.
Create a journey with the catalog
You need to be mindful to create a journey with the catalog that you print. This can also make you end up with outstanding results. People who go through the journey presented by your catalog will be tempted to buy what you offer. The journey that you create should start strong. Along with that, you need to provide a strong finish as well. It is better to sketch out the page sequences and layouts accordingly.
Design while keeping the print in mind
You need to keep the print in mind at the time of designing the catalog. That’s where you should switch the software to CMYK. Then you can understand how the print would look like. On top of that, you should also make sure that you are working at 300DPI resolution. It can deliver perfect results even when the catalog is printed. You should get used to working with trim areas and bleed as well.
Never ignore getting professional help
You should always focus on getting professional help. It will help you to pick the right model and a professional photographer to take the photos for catalog printing. You should also think about getting the help of the right makeup artists and stylists as well. On top of that, you need to get the help of an expert graphic designer.
Author: Adam Smith is a marketing director at Mixam who loves to motivate entrepreneurs and startup holders. He writes for magazines and blogs on topics pertaining to leadership and success. While not at work, he is either on vacation or binge-watching series on Netflix